HD Video Takes Your Marketing Efforts to The Next Level
The stats are clear…video attracts customers and increases sales. But until recently, professional video was expensive to produce and difficult to deliver.
Let’s begin with a few stats:
- Cisco predicts that in 2013 video will be 90% of all consumer web traffic and 64% of mobile.
- 75% of all executives said they watched work-related videos on business websites at least once a week, and more than 50% use YouTube to watch those videos.
- Watching a minute of video is the equivalent of reading 1.8 million words. Forrester Research
- 90% of shoppers surveyed found video useful in making purchase decisions. Internet Retailer, October 2010
- Retailers with videos on their site increase conversion by 30%. L2 Specialty Retail Reporter, September 2010
- With proper optimization, video can increase the chance of a front-page Google result by 53x. Forrester, January 2010
Communicating The Message
When it’s done well, there is no more powerful storytelling tool than video. Video persuades, motivates, and brands better than any other medium. Since the majority of people prefer to watch video rather than reading pages, it is more important than ever to leverage your messaging with video content.
Just a few years ago, producing a professional quality video project was a very expensive proposition reserved for large corporations with big budgets. But, thanks to advances and cost reductions in technology and software, professional HD video productions have become affordable for most organizations.
Distribution and Availability
One of the factors that made video cost prohibitive in the past, was the ability to deliver the video to the audience in order to view it. Only the biggest brands could afford TV commercials, while others had to produce expensive DVD packages and spend even more to mail them to their target audience in hopes that they would take the time to open the package and view it. Today, thanks to the internet, corporate websites, email blasts and services like YouTube and Vimeo, videos can be uploaded and shared 24 hours a day with a worldwide audience at little to no cost.
Video and Social Media
Thanks to blogs and social media outlets like Facebook, Twitter and LinkedIn, videos can simply and easily be shared between friends and colleagues. The term “viral video” comes from the social media world to describe a video that has been shared and viewed by so many people that it’s spread is described like a virus.
Affordable Cable TV Spots
Ever dreamed of putting your business on TV but thought it was too expensive? Cable TV technology has created amazing new opportunities for small local businesses to reach prospects in their local neighborhoods. Ask Nonneman Communications to explain this exciting new program.
DIY or Professional Production
Cameras and software have come a long way, but most people find that effective video storytelling for business is best left in the hands of professionals. DIY efforts often look and sound cheap and unprofessional defeating their intended purpose.
Call Nonneman Communications to produce your next video production.