Sales Incentive Programs

Sales Incentive Programs

Sales incentive programs are typically directed toward organizations and individuals within your distribution chain like wholesalers, distributors, retailers and sales reps.

  • Trade allowances: short term incentive offered to induce a retailer to stock up on a product
  • Dealer loader: An incentive given to induce a retailer to purchase and display a product
  • Point-of-purchase displays: Used to create the urge of “impulse” buying and selling your product on the spot
  • Training programs: dealer employees are trained in selling the product
  • Push money: also known as “spiffs”. An extra commission paid to retail employees to push products
  • Trade contest: A contest to reward organizations and individuals that sell the most product