Drip Marketing Programs
Drip marketing programs are designed to fill the holes in the pipeline between the initial lead generation and post sale follow up.
Generating leads can be a challenging and costly endeavor. But what happens to those leads after they enter your pipeline? Perhaps follow up with new contacts is not fast enough, maybe prospects aren’t getting enough information to make purchase decisions. Is your company doing any post-sale follow up like satisfaction surveys? Identifying these weaknesses present opportunities to improve close rates and the overall customer experience.