Nomenclature (Naming)

Nomenclature Naming

A strong brand is one of a company’s most valuable assets. A great name is a cornerstone of the brand and critical to it’s success. Equally important are the names of the product and service lines offered under the brand umbrella. Great names are:

  • easy to remember
  • evoke a positive and accurate impression
  • differentiate the brand, product or service from others in the category