A “blog” (noun) is a website or minisite (small site within a website) consisting of entries (called “posts”) typically displayed in reverse chronological order with the newest entries at the top. A blog typically covers a particular topic or industry (politics, health care, autos, food, gardening, home repair, etc…) or is sometimes the thoughts of a particular individual or group (Perez Hilton, Huffington Post, Gizmodo). Blog can be used as both a noun and a verb. To “blog” (verb) is the creation and distribution of that content on the internet. A Vlog, is a blog produced and distributed as video.
7 Reasons Why Your Business Needs a Blog
- Search Engine Optimization (SEO)
Generating and uploading fresh content to your website on a daily or weekly basis will greatly improve your search engine ranking.
Keep prospects, customers and your industry informed, promote new products and services.
Blogs allow readers to comment on your posts. It’s a great way to engage, start a dialog and keep your finger on the pulse of the market.
Not only can you promote goods and services, but your blog is a great place to share your company’s mission, it’s vision for the future, it’s philosophy and core values.
The more your audience knows about you, the more they will trust you. By sharing content on a regular basis, you’re more likely to show up in web searches… you’re more likely to be covered by the press… you’ll simply have a greater presence on the internet.
- Generate Leads and Sales
Ultimately, all of your marketing activities should be generating leads and sales. Blogging helps you get noticed. It’s helps teach and inform prospects and customers about the company and it’s goods and services. It creates trust and builds confidence.
Vlogging has all the same benefits as a blog, only the video content can be much more effective because of video’s ability to tell compelling stories.
Do you need help setting up your blog and getting started. Turn to Nonneman Communications. We’re here to help.