Sales Promotion Programs

Sales promotion programs are deployed to stimulate sales by adding value and incentives to buy. They can be directed at the consumer, but can also be directed toward others in your distribution chain like wholesalers, distributors and retailers. Examples include:

Price deal: A temporary reduction in the price, such as 30% off
Reward Program: Consumers collect points, miles, or credits for purchases and redeem them for rewards
Extra Product: The packaging offers a consumer a percentage more of the product for the same price (for example, 25 percent extra)
Loss leader: the price of a popular product is temporarily reduced in order to stimulate other profitable sales
Free-standing insert (FSI): A coupon booklet is inserted into the local newspaper for delivery
Coupons: Coupons are a standard mechanism for sales promotions
On-shelf couponing: Coupons are present at the shelf where the product is available
Checkout dispensers: On checkout the customer is given a coupon based on products purchased
On-line couponing: Coupons are available online. Consumers print them out and take them to the store
Mobile couponing: Coupons are available on a mobile phone. Consumers show the offer on a mobile phone to a salesperson for redemption
Online interactive promotion game: Consumers play an interactive game associated with the promoted product
Rebates: Consumers are offered money back if the receipt and barcode are mailed to the producer
Contests/sweepstakes/games: The consumer is automatically entered into the event by purchasing the product
Point-of-sale displays: Aisle interrupter, dangler, glorifier, floor decal, wobbler, necker