Logo and Identity Development

Logos are the centerpiece of a company’s brand.  Like a great name, the company’s logo is another cornerstone of the brand and critical to it’s success. Equally important are the logos of the products and service lines offered under the brand umbrella.  Great logos are:

• easy to identify
• memorable
• evoke a positive and accurate impression
• differentiate the brand, product or service from others in the category
• clear and legible whether used large or small