Cable TV Advertising
Never thought your company could afford to advertise on TV… think again!
Digital Cable’s “Zones” Target Your Prospects and Make TV Advertising Affordable
Cable TV advertising presents one of the newest and most exciting opportunities to come along for local retail businesses in a very long time. Thanks to advances in “digital” cable, Nonneman Communications can now help local businesses reach their prospects and customers with commercials on popular cable networks. The spots are remarkably affordable because digital cable offers advertisers the control to run their spots in highly-targeted geographical zones within a market.
For instance, the Chicago area market is broken up into 34 distinct zones. A local advertiser can choose to buy TV spots in any one (or more) of those zones. The benefit is that a local business can truly “target” their prospects, saving money that would otherwise be wasted showing spots to prospects outside of their geographical area.
Networks Target Your Prospects and Customers
Digital cable also allows advertisers to choose the networks and time slots where they are most likely to find their customers. All the popular cable networks are available like:
- ABC Family
- A&E AMC
- Animal Planet
- Cartoon Network
- Comcast Sportsnet
- Cooking Channel
- E! Entertainment
- Fox Business
- Fox News
- Golf Channel
- National Geographic
- Travel Channel
- TV Land
- We TV
- The Weather Channel
Example: Hair Salon and Spa
A fictional Hair Salon and Spa has 2 locations in the Chicago suburbs. One is located in Hinsdale, IL., the other in Deerfield, IL. Virtually all of their customers live within 5 miles of the salons.
Buying traditional local TV advertising, the costs are extremely high because the spots reach millions of households across the entire Chicagoland area. Unfortunately, most of that viewing audience are not even considered prospects because they live so far outside the radius of likely customers.
Now, consider digital cable. With digital cable, we can choose to run the spots just in the neighborhoods/zones near the salons, reaching only the consumers most likely to become their customers. With :30 second spots starting as low as $25*, virtually every local business can afford to advertise on TV.
Not only can we target a geographical zone, but we can run the spots on specific cable networks that cater to a particular audience. Since more than 90% of the salon’s customers are women between the ages of 25-54, we would make our network selections based on networks that appeal to that demographic like HGTV, TLC, Oxygen, Lifetime, OWN, etc…
*Some restrictions apply. Call Nonneman Communications for details.
Nonneman Communications Video Production Services
In addition to the media buy, Nonneman Communications can write and produce your commercial to create maximum impact and response. Learn more…