Email marketing is a very cost-effective way to keep in touch with and promote goods and services to your existing customer base or those prospects who have opted in and requested information. It’s a virtual no brainer to gather and collect contact information on your customers including their email address. Keep in touch at regular intervals with new products and services.
To take it to the next level, more sophisticated marketers track everything about the customer including their inquiry and purchase history. This data will help you see buying patterns and make purchase suggestions to customers.
Example: Amazon.com tracks and records that you purchased a grill. In the coming days/weeks, you will receive email correspondence from Amazon suggesting “Customers who bought this grill, also purchased product X, Y and Z”. Those could represent grill tools, special charcoal, grill thermometers, grill seasonings, etc.. leading to additional purchases.
Email marketing has historically not performed well as prospecting tool for new business. Consumers are suspicious of unsolicited emails, even from major brands, because of the phishing scams.
Email campaigns are relatively simple to create and mange with tools like Constant Contact. Let Nonneman Communications show you how you can deepen relationships and sell additional goods and services through email campaigns.